St. James's, Mayfair, Piccadilly & Soho

St. James's is a historic area which runs between Piccadilly and the Mall. It was laid out in the 1670's, close to St. James's Palace. Today, St. James's is one of the most exclusive and expensive districts in London. Aristocratic residences predominate along its southern border, while Pall Mall, Jermyn Street and St. James's Street are lined with bespoke gentlemen's outfitters, wine merchants, gentlemen's clubs and exclusive shops and restaurants.

Mayfair began as the favourite residential area of the rich and still remains one of the most fashionable addresses in London. It is situated to the east of Hyde Park and extends from Oxford Street to Piccadilly and from Park Lane to Regent Street. It took its name from an annual fair held on the site of Shepherd Market. Today, Mayfair is known for Bond Street, with its international designer names, Cork Street, home to some of the best art galleries, and Savile Row, world famous for its bespoke tailors. 

Piccadilly is one of London's oldest roads which originally led out of the city to the West. Originally known as Portugal Street, it acquired its present name in the 16th century from Pickadilly Hall, either because ruffs known as 'piccadils' were manufactured there or because houses built there were on the outskirts of the developed area.

In the heart of the West End is Soho, bounded by Oxford Street, Regent Street, Shaftesbury Avenue and Charing Cross Road. In 16th century London, Soho was a hunting ground attached to Westminster Palace, and the area allegedly takes its name from a hunting cry used to call hounds. Until the Great Fire of London in 1666, Soho was mainly composed of fields with a small number of cottages in the vicinity of Wardour Street, then known as Coleman Hedge Lane. The area was first developed in the late 17th century when it became one of London's principal areas of immigrant communities. In recent years, Soho has become a well-established venue for the gay community with lots of gay bars, cafés and clubs opening in the area.